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CAVA Athleisure is an Athleisure brand started by two sisters in Bangalore. They approached me to do the branding and packing for their brand and products.  I created their brand identity which includes the logo, colour palette, illustrations.

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They wanted sustainable packaging so we went with paper as cloth was a bit out of their budget but they do hope to gradually move to cloth packaging which can be reused for other purposes. The box contains the brands identity with the illustration pattern and the price tags carry the same. They wanted each package to be special so each box contains a personalised note written to them to feel included with the brand.