FUN . Innovative . creative
Tanishq
The brief: Tanishq was opening a new store in Mankhool, Dubai. They wanted a campaign to promote their store opening. Mankhool is a residential area where most high value individuals reside. The ask was for something elegant and rich, and has a very luxurious feel. We created two concepts for this campaign.
UAE-Mankhool opening
ROUTE 1 : CONCEPT
The new Tanishq store in Mankhool is not just a place to find exquisite jewellery—it is a destination of prestige and elegance. To convey this sense of exclusivity, we've used the image of a rich, royal carpet as a powerful visual metaphor. The carpet symbolizes a royal welcome, an invitation to a world where every detail has been thoughtfully crafted. The copy is also crafted to reinforce that entering the Tanishq Mankhool store is more than just a visit; it’s an experience that’s reserved for those who truly seek the extraordinary.
ROUTE 2 : CONCEPT
Dubai’s museums are home to rare, valuable treasures, showcasing culture and heritage. Inspired by this, we are presenting Tanishq’s new Mankhool store and its jewellery like priceless artefacts in a museum showcase. The store becomes a space of luxury, where each piece is shown as an artwork. The copy reflects this luxurious experience, inviting customers to step into a space where jewellery is not just bought but admired as a timeless treasure.
