The brief: Creating a campaign for valentine's day for Tanishq's USA market. The ask was to create an illustrative route. 

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CONCEPT:

There are many forms of love. Love for a friend, Love for your sister, Love for your pet, Love for your partner and so on...

Valentine's day is a celebration of love and your valentine can be anyone who you love. For this valentines day campaign we decided to create terms for each type of love with an illustrative imagery of that love. The key visuals take inspiration from the way dictionary's define words. 

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