FUN . Innovative . creative
LIFESTYLE
GLOW UP CARNIVAL
The Brief: The client asked us to create a 360 campaign, like a festival for beauty products, to gain more footfall in the store for their beauty section and create awareness that lifestyle has a beauty section. We came up with a beauty carnival concept with various touchpoints to activate the campaign.
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Make-up enhances beauty and skincare lets you evolve. We celebrate the happiness that beauty and skincare bring us, with a carnival.
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GLOW UP CARNIVAL
PREBUZZ
GLOW UP BUS
We announce that we are launching an exclusive bus in one city. This bus will take chosen people to the carnival after a Beauty Tour through the city and an exclusive chance to sit next to the influencers they look up to.
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To get a ticket to this bus, people get to send in videos about why they deserve to be a part of this opportunity.
ONLINE EXTENSIONS
We can have banners on websites like BookMytrip, Redbus, PayTm Insider and BookMyShow to promote our Glow Bus. The map of the route of this bus can be available so people can track it.
LAUNCH
GLOW UP CLUB
We enlist influencers like Prajakta Kohli, Barkha Singh, Jeevita and Keshav Suri. ​
On the bus, influencers can create and post content of the tour and the launch. They will also announce that there will be a meet and greet in store, where their fans can come and talk to them.
THE BEAUTY BUS
The Beauty Bus will go through the streets of Bangalore, taking the passengers to all the glow-up spots that Lifestyle has created.​
On the bus, influencers will create stories and posts promoting the carnival, and announce that they will be at Lifestyle Stores for Meet & Greets at the carnival.
LAUNCH PARTY
We choose one flagship store to we create a carnival themed glow-up party to celebrate all things beauty.
Serving not just looks but also great fun and fare, we can invite the who’s-who of make-up and skincare to Lifestyle.
CARNIVAL GAMES
LIP LOOK - SUGAR
At the Sugar Cosmetics Gondola, we will have a carnival themed deck of cards, each with a trending lip make up look. Participants will have to pick a card and recreate that look with the products available If they get it close to the look as shown, they will win vouchers that can be redeemed on the entire range of Sugar cosmetics.
GANDOLA GAMES
To encourage engagement, we create mini carnival activities at every branded gondola. Every brand gondola will have a mini game that people can play. People can sample products, and also win coupons that can be redeemed as vouchers.
EYE SHADOW DART BOARD - LAKME
We can have a magnetic dart board that is designed like the colour wheel, at the Lakme gondola. Participants will get three darts to aim for three different colours. The colour on which the darts land will have to be used to create an eyeshadow look. The representative will reward the participants with coupons if the challenge is completed successfully
FOUNDATION RING TOSS - RENEE
With the help of a beauty representative, we can have different shades of foundation laid out in a carnival style game layout. Participants will have to toss the rings on their exact shade match. If the shade doesn’t match their tone it is not counted. Those who get the right shade get a coupon that can be redeemed upon all Renee cosmetics
READY STEADY LINER - MAYBELLINE
At the gondola, we will have an interactive spin the wheel. When participants spin the wheel, it will point to an eyeliner shape, that they will need to accurately recreate in under a minute. This will be supervised by the Maybelline representative. If they are successful, they are entitled to coupons that can be availed on the entire range of Maybelline products.
NAILED IT CHALLENGE- IKSU
This is a one-on-one contest that can be hosted by the beauty representative of Iksu. Two participants will go head-to-head to see who can accurately paint one hand of nails within a minute. The winner of the contest will get an offer coupon that they can redeem on the complete range of Iksu products.
UNBOX THE GLOW-UP
We can curate boxes with the products used in different looks in ready-to-use boxes that can be shopped from the Lifestyle website, and create content around that.
DIGITAL COMMUNICATIONS
We send personalized invites to Lifestyle Edge customers that they can use as coupons to redeem in store.