TANISHQ

PONGAL 2024

The brief was for a product shoot for a new collection launched during the Indian festival called Pongal. These product shots were then used in assets like invites, print ads and digital campaigns. The inspiration for the product shots were taken from the elements used to celebrate this festival of harvest. Elements like rice, jaggery and sugarcane sticks were used.

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Invite concept - Kolams is an element used during this festival and put in front of the house. This element was used in the front of the invite which then opens up like a door of a house to reveal the invite.