The Brief

Design and produce a promotional piece for your chosen brand that uses any kind of moving image that is at least minute long. You then need to create an edited teaser of 10 seconds that can be used on social media and still communicates they key message of the longer-form piece. Your concept should display the ‘attitude’ of the brand in a way that engages the audience and encourages them to share the piece via social media. You are not allowed to use any type or spoken words—you need to convey the essence of the brand without resorting to language. Except the use of a ‘tag line and logo’.

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CHOSEN BRAND: MONKI